
Not just to satisfy our customers, but to make them feel truly appreciated
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We will capture market needs and innovate new value propositions
What market economy implies is that we must thrive by being chosen by customers. Even before the term CS, Customer Satisfaction became commonplace, Morikubo has been acting to exceed customer satisfaction and earn their gratitude. We will continue to prioritize the health of humans and animals. Furthermore, we aim to accurately grasp market needs by challenging ourselves to improve delivery efficiency and explore new themes. We aspire to continuously innovate and deliver new value.


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We aim for future growth together with our customers
In the context of consumer trends focusing on safety and other aspects of food, livestock producers are facing various challenges such as improving farm management, increasing productivity and efficiency, and addressing environmental and succession issues.
To address these challenges together with our customers, we are enhancing our proposal capabilities with higher added value. Additionally, we will expand our pipeline related to the introduction of Agricultural DX (Digital Transformation) using the latest technologies such as AI and IoT, while also assisting in its implementation. Through these efforts, we aim to enhance our corporate significance.
We are also engaged in unique product development through a joint venture called NPC, established by four wholesalers nationwide. Keeping business expansion in mind, Morikubo will earnestly address customer needs and try to grow together as a trusted and true partner.